Profiled for HELOC.
Homeowner and property details in one profile. Start with the context you need for an equity conversation.
HELOC LEADS
TURN HOME EQUITY DEMAND
INTO NEW OPPORTUNITY.TURN HOME EQUITY
DEMAND INTO
NEW OPPORTUNITY.
Connect with homeowners exploring home improvements, debt consolidation and more, with the details to start a better conversation.
- Historical contact rate
- 70%+
- Average loan amount
- $151K
- Historical conversion
- 6-9%
- Verified minimum credit
- 680+
HOME EQUITY.
REAL INTENT.
First-party, always.
Sourced direct from our own partners and delivered the moment they go live. Never aggregated, never resold.
A reason to borrow.
Home improvements, debt consolidation and more. Connect with homeowners exploring their next move.
Nothing left to chase.
The legwork’s already handled, so you spend your time closing, not working the phone.
HOW IT WORKS
FROM INQUIRY TO YOUR INBOX IN UNDER FIVE MINUTES.
Every lead moves through the same four-step pipeline. No human handoffs, no manual cleanup, no aged data sitting in a CRM.
-
STEP 01 Lead captured
Homeowner submits a home equity inquiry through one of our form funnels.
-
STEP 02 Pre-qualified
Credit checked to a 680+ minimum. Homeowner, income and loan details captured.
-
STEP 03 Matched to filter
Lead is filtered based on your buyer specified restrictions and choices before transfer.
-
STEP 04 Delivered
Full 30-point profile sent on confirmation. Max three buyers, never more.
SAMPLE LEAD
Explore a fictional HELOC enquiry, from property and mortgage details to income and contact information. All values are illustrative. Calculated figures use these sample values.
- Data points per lead
- 30
- Contact rate
- 70%+
- Average annual income
- $134K
- Buyer cap, never higher
- 3
BUILT TO PERFORM
HIGHEST PERFORMING
METRICS IN THE INDUSTRY.
Built for mortgage professionals who want a stronger pipeline.
- Historical contact rate
- 70%+
- Historical conversion
- 6-9%
- Verified minimum credit
- 680+
- Average loan amount
- $151K
- Average annual income
- $134K
- Data points per HELOC lead
- 30
CHECK THE SCOREBOARD
NUMBERS DON’T LIE.
Our leads are sold to a maximum of 3 buyers.
Our leads come ready to send terms and close deals.
CLOSED
30 data points per HELOC lead, ready to go.
Our leads are first-party and arrive live.
Verified minimum credit of 680+.
Their leads are sold to at least 10 buyers if you’re lucky...
Theirs come cold, aged and enter you into a race to be the first caller.
Voicemail13 new voicemails
Their leads come with 8 data points on a good day.
Their leads are resold from aggregators.
Their leads come with self-reported credit.
GOOD QUESTIONS
HONEST
ANSWERS,
UP FRONT.
Can’t find what you’re looking for?
Book a call with our team.
What are HELOC leads?
Homeowner enquiries for a home equity line of credit, sold to mortgage professionals. Each lead includes homeowner, property and requested line details so you can start a relevant conversation.
Where do your leads come from?
Every lead is generated through our partnered lead-generation properties. We don’t resell from third-party aggregators - every lead originates from funnels we control end to end.
How fresh are the leads?
Leads are sold live, never aged. You’re seeing real prospects who recently submitted enquiries - not recycled records that have already been worked by ten other lenders.
Are these homeowner or investor leads?
These are homeowner enquiries for home equity financing, including home improvements, debt consolidation and other equity needs.
What’s the minimum credit score?
Every HELOC lead has a verified minimum credit score of 680+ at the point of capture.
What’s the average loan amount?
The average HELOC loan amount is $151,000. The average annual income is $134,000. These are averages, not minimum eligibility requirements.
How do you verify the credit floor?
Credit is captured via a soft-pull qualification step during the homeowner’s submission. We don’t release a HELOC lead unless that step clears 680+.
What information comes with a HELOC lead?
Each HELOC lead includes 30 data points covering the homeowner, property, income, credit band, requested line and contact details.
How many buyers see each lead?
A maximum of three. We deliberately cap exclusivity at 3× - well below the industry-standard 10× - so your contact rate isn’t destroyed by competing calls within minutes of delivery.
How do I get a lead?
Select “Start buying leads” and complete the application. Tell us about your business, lead capacity and budget, and our team will be in touch.
How quickly will I receive a lead after purchase?
Lead data is delivered immediately on confirmation - by email, webhook, api integration, or posted to a spreadsheet - the choice is yours.
Can I filter by state or property type?
We keep filtering minimal on purpose: every lead is already pre-qualified and quote-ready, so the usual pre-screen filters aren't needed.
What’s your replacement policy?
We'll replace any lead that's a duplicate, uses a fake name or wrong contact, has both an invalid phone and email, or wasn't actually shopping for a mortgage. Just let us know and we'll swap it out.
What conversion rates do buyers typically see?
Historical HELOC conversion is 6-9%, with a contact rate of 70%+. Results depend on your follow-up speed, process and sales capability. Performance is not guaranteed.
Who is LeedWallet built for?
Mortgage lenders, brokers and loan teams looking for homeowner enquiries that fit their HELOC programs.
How much do leads cost?
HELOC leads cost $65 each, with a maximum of three buyers per lead.
“The fact that we don't have to make endless phone calls to dead ends made this worth every cent. With LeedWallet, you have everything you need before the first call is made.”
“I've bought internet leads for years and the math never worked - eight of us calling the same tired list. With LeedWallet the borrower actually picks up, and half the file is done before I dial. Two closings in my first month.”
“We ran it as an experiment next to our usual aggregator spend. The LeedWallet side closed at three times the rate with a third of the calls. We moved the whole budget over by week six.”
“I run a small shop. I can't burn hours chasing someone who filled out a form six weeks ago. These come in warm, capped at three buyers, with the data points I actually underwrite against. It just fits how I work.”